Alibaba wants to boost its growth in Europe thanks to BNPL

Through Bleuenn Fequant. Published on 03 February 2023 à 17h53 - Update on 03 February 2023 à 17h53

Like Shein with Klarna, AliExpress (the drop-shipping business of the Alibaba group) announced on 16 January the introduction of BNPL for European customers.…

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