Analyzes & Data

In 2023, e-commerce returned to growth in Germany, U.K., Switzerland and Italy but not in France. According to the 4th edition of our international barometer, based on data from 6 national federations, Germany dominates e-commerce in 3 categories: fashion, home electrical products and furniture. In the grocery sector, European e-commerce is dominated by France, with a market share of just under 12%.

At Paris Retail Week, and while Smartway has just received €1.4 million in funding as part of the i-Nov innovation competition under Plan France 2030, Martine Demaret, Program Manager Officer at Auchan Retail, Delia Lourenco, Zebra Technologies Account Manager and Christophe Menez, Co-Founder of Smartway, present the results of their partnership to reduce food waste.

According to our information, start-up Veesual added Lululemon and Adore Me to its portfolio. These companies will be testing the AI-powered virtual fitting solution.

Recruiting major e-retailers in France, defining the right business model, opening up to other banking partners... The b.connect authentication solution, supported by 5 French banks, is due to be launched by April 2025. C.E.O. Pierre Chassigneux spoke to mind Retail about priorities.

At the inauguration of a first Ikea store in Paris within its own shopping centre, C.E.O. Jesper Brodin confirmed his retail and CSR priorities for 2025. With more than 10,000 appointments per year at Daumesnil, the design studios are at the heart of the group's urban strategy.

Three and a half months after launching "long-term reviews" in partnership with Custplace, Fnac Darty is taking stock. The initiative enabled Darty home electrical retailer to collect an average of more than 10,000 customer reviews per month.

In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in the UK, and the 16th-largest in the USA.

Optical Character Recognition, automated photo retouching and pricing... Enhancy, a SaaS company specialising in optimising the online resale of 2nd hand products (household appliances and fashion), won the Startup Award at Tech for Retail and is now accelerated at EuraTechnologies. Having just added a new client from the 2nd hand luxury goods sector, CEO Alexandre Fristot presented his AI and Gen-AI-based technological soluction to mind Retail.

Despite fierce competition from Temu and Shein, Amazon reported a solid margin in Q2, driven by the acceleration of AWS and the digital marketplace. Whereas staff lay-off plans have been put on hold, the e-commerce slowdown combined with uncertainty over the U.S.A. election in November are worrying the markets.