Arnaud Lesne, Carrefour Belgium: “With Reeborn, it’s the first time a grocer rewards the sale of second-hand products”

In Belgium, Carrefour is preparing to launch a Reeborn app, dedicated to second-hand goods, in early November. Arnaud Lesne, Director of Innovation and Partnerships, talks to mind Retail about subscription mechanics and marketing objectives.

Through Sophie Baqué. Published on 23 October 2023 à 19h23 - Update on 23 October 2023 à 19h56

With Reeborn, Carrefour is the first supermarket chain to have adopted a reward scheme based on second-hand goods and transpose it into the food sector. How does it work? 

Arnaud Lesne: The Reeborn platform was created by Incite Action (a subsidiary of Altavia), on a white-label basis and tailor-made for Carrefour Belgium (730 stores, 90% of which are franchises, 2022 sales: around €5 billion). Currently being tested by our teams,…