Autonomous stores: with a smart shopping cart, Amazon is aiming for a more omnichannel retail media

By deploying a smart shopping cart in large-format stores, to the detriment of "Just Walk Out" technology, Amazon is seeking to capitalise on a new medium for retail media. Has the limits of autonomous checkout been reached ?

Through Sophie Baqué, Morgane Monteiro. Published on 15 April 2024 à 9h48 - Update on 15 April 2024 à 19h06

In the United StatesAmazon announced on April 2, 2024 a removal of “Just Walk Out” services which allows customers to pay without going through any checkout. This affects 27 large Amazon Fresh stores (out of 40 in total),…