Black Friday 2023: French average online spending up by 15%

Although Black Friday for 2023 failed to attract new online shoppers, average online rose by 15% from 2022 in France. Data from Foxintelligence, which tracks the profiles and purchasing behaviour of e-shoppers, highlights the major trends of this event plus the best-performing categories in Europe and France. Beauty and small electrical appliances were the big winners in 2023.

Through Sophie Baqué. Published on 08 January 2024 à 15h26 - Update on 08 January 2024 à 15h35

According to Foxintelligence, a subsidiary of Nielsen IQ, in 2023, the participation of European consumers in Black Friday increased this year, moving from to 41% in 2022 to 43% in 2023. In this report, as last year, mind Retail measured a 10-day period from Friday 17 to Sunday 26 November, 2023. The European data include Germany, U.K., France, Italy, Spain, Netherlands, Belgium, Austria and Ireland.

France: flat participation but spending rises

In 2023, French online shoppers’ participation in Black Friday was the 3rd highest in Europe.…