Carrefour Banque: “The turnover generated by PASS cardholders is 2.4 times higher than other customers”

Between now and 2026, the Carrefour Group has set up an objective to accelerate the digital transformation of financial services. Orli Hazan, C.E.O. of Carrefour Banque since February 2021, presents the initial developments underway and the incoming projects: omnichannel banking, improving the subscription process, improving customer knowledge and BNPL.

Through Aude Fredouelle. Published on 26 June 2023 à 16h17 - Update on 26 June 2023 à 16h17

What does Carrefour Banque represent today in a few figures?

Carrefour Banque has been running for over 40 years, through the PASS Mastercard payment card, which gives access to numerous advantages in stores like discounts or dedicated checkouts. Backed by a credit reserve, this card also allows customers to benefit from payment facilities, for example to buy an electric bike in 10 instalments in hypermarkets, by pressing a special button on the Eftpos terminal.

Owned at 60% by Carrefour and at 40% by BNP Paribas, Carrefour Banque is a credit institution with nearly €2 billion in outstanding loans, a network of bank branches in 199 hypermarkets in France (both integrated and franchised), and a telephone and digital platform for remote banking: prescription of the PASS card, personal loans for home improvements, travel, cars. 60% of personal loans are made online (natural referencing, affiliation), and 40% in stores.

The question may arise as to why a retailer like Carrefour should have a financial service. The first reason is that it generates loyalty. We have two million customers, including 1.67 million PASS cardholders (the rest being personal loans) and the turnover generated by these customers is 2.4 times greater than that of other customers.…

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