Carrefour evaluates a grocery subscription program that includes Netflix

The food retailer wants to expand offerings to build customer loyalty, while the video-on-demand platform is looking for new ways to win customers.

Through Jean Michel De Marchi. Published on 22 January 2024 à 19h05 - Update on 22 January 2024 à 23h47

On January 15, 2024, Carrefour and Netflix announced that they were testing a partnership enabling customers in Bordeaux and Rouen,…