[Case study] With Getinside, Total Energies tests a new acquisition lever for e-commerce parcels

The Wash carwash network (Total Energies) is one of the first companies to have tested an acquisition campaign with Getinside. This digital marketplace treats e-tailers' parcels as monetisable space to meet recruitment strategies. However, the retailer also encountered a drift that left post-campaign tracking with mixed results.

Through Sophie Baqué. Published on 25 March 2024 à 9h18 - Update on 25 March 2024 à 13h48

The background

In France, the Total Energies group operates 1,100 carwash centres under the Wash banner. Most are located near Total petrol stations and specialize in vehicle maintenance and washing (roller, high-pressure and hand washing). In October 2023, in a context of high digital acquisition costs, the chain selected Getinside (sales of €600,000 in the second half of 2023). Founded in 2022 and not yet raising funds, this start-up has built a marketplace to monetize the inside of delivery parcels. To date, it gathers a capacity of 65 million e-commerce parcels. This service acts as a crossroads between suppliers, who are online retailers,…