[confidential] Lacoste signs with StrutFit to reduce online returns On May 23, at Viva Technology in Paris, mind Retail learned of Lacoste‘s signing with New Zealand’s StrutFit in March 2024.…
[confidential] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI? As part of the 1to1Monaco event, Romain Roulleau, Marketing, Digital and Customer Director at Castorama, spoke to mind Retail about the results of the Hello Casto chatbot. He also detailed obstacles to adoption by Internet users.
Troubled Maisons du Monde relies on Google’s AI to keep e-commerce afloat Europe Maisons du Monde is unveiling a recovery plan, that focused on a new franchising model. Meanwhile, it is taking stock of how to use AI to improve performance, including digital acquisition campaigns and product specification sheets. Constance Fouquet, Executive Director of Digital, IT & B2B, spoke to mind Retail ahead of the 1-to-1 show in Monaco.
[Case study] At Rue du commerce, vendors’ sales up 120% with Qashflo Exclusively for mind Retail, Benjamin Guigue, Offer Director at Rue du Commerce, takes a step back on the implementation and integration of fintech services from Qashflo. In 2 years, these allowed sellers to stabilise an offering and boost sales thanks to renewed cash flow.
TikTok: 120 mins per day in France, 127 minutes for the U.K. According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an increase in commission for brands selling on TikTok Shop.
Discount giant Lidl wants to become a cloud provider Following in the footsteps of Walmart, Amazon, Target, Ikea and Aldi, which are looking to secure and even make their IT infrastructure more profitable, Lidl's parent company is continuing a foray into the cloud market.
[confidential] Kiabi to launch retail media business Mind Retail learned that, building on the success of a digital marketplace, fashion retailer Kiabi is to launch a retail media business. This is a first for a private-label fashion retailer.
Computer vision: Walmart adopts new technology to reduce “scan & go” fraud In the U.S.A., Walmart's wholesale subsidiary Sam's Club is about to deploy a technology combining AI and computer vision in all stores. The aim is to streamline a self-check-out experience and free up staff time.
Chatbot: Bricorama enters generative AI via the painting category With its new chatbot, Bricorama is opting for a pragmatic approach to painting projects. Based on two different versions of Chat GPT, it aims to enhance the average painting basket, in particular through the sale of complementary products.
Castorama launches a chatbot boosted by generative AI In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the scope of the project, this launch raises questions about the future of the ‘Search’ experience.
