Chatbot: Bricorama enters generative AI via the painting category With its new chatbot, Bricorama is opting for a pragmatic approach to painting projects. Based on two different versions of Chat GPT, it aims to enhance the average painting basket, in particular through the sale of complementary products.
Castorama launches a chatbot boosted by generative AI In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the scope of the project, this launch raises questions about the future of the ‘Search’ experience.
Tap To Pay: Apple shakes up the offline POS market Europe Following Google for Android, Apple's Tap to Pay functionality (already live in the U.S.A., Australia, the U.K. and the Netherlands) is now coming to France. By transforming salespeople's iPhones into in-store payment devices, this service raises questions about the future of POS terminals in stores.
[mind Retail info] Auchan Retail launches a website dedicated to B2B customers In France, Auchan Retail has just launched Auchanpro, a website entirely dedicated to businesses. This B2B digital initiative, one of the first in the local supermarket sector, aims to secure business amid falling purchasing power of local households.
TikTok: Indonesia is about to ban commerce on social networks Indonesia, the most populated country in South-East Asia (270 million inhabitants), is taking action to limit the risk of the major social networks,…
Valiuz Adz : The Mulliez family’s retailers launch a retail media offering Auchan (grocery) and Boulanger (home electrical products) are entrusting advertising inventory to Valiuz Adz, the Association Familiale Mulliez's new advertising agency for the French market. Belgium and Spain are expected to follow shortly.
Pierre Fougeat, Lugh (Casino Group): “All platforms combined, €2.5 million of our stablecoin Lugh are in circulation” Pierre Fougeat, COO of Lugh Financial Services, a subsidiary of Casino Group, presents the Euro stablecoin Lugh. He details the strategy behind this new business.
Jeremy Lamri, Tomorrow Theory : “There isn’t a single HR topic that won’t be impacted by generative AI” With ChatGPT’s popularity continuing to grow since its launch in November 2022, Jeremy Lamri, co-author of ‘Travailler à l'ère des AI génératives’* (Editions EMS), explains about how generative artificial intelligence technologies will revolutionise the world of work, especially HR practices, and reflects on the challenges facing companies. Entrepreneur and researcher specializing in understanding and developing human potential, Jeremy Lamri also co-founded Le Lab RH and he speaks to us here as CEO of HR innovation studio Tomorrow Theory.
David Eichholtzer, Wam Agency: “With Google’s new SGE, the visibility game is getting tougher” David Eichholtzer, Founder of Wam Agency, has been testing the Search Generative Experience (SGE), available in the U.S.A. via Google Labs. We asked him about the Gen Z's expectations in terms of search and how will tomorrow's search pages look like.
NFT: Bouygues Telecom partners with Cohort to build customer loyalty For a month, Bouygues Telecom has been using Web3 to build loyalty and commitment among environment-committed customers, in partnership with Cohort and 1,000 associations. mind Retail presents all the details.
