Margot Pouliquen, Nature & Découvertes: “In 6 months, the marketplace has grown from 36% to 42% of our digital turnover” A subsidiary of the Darty group since 2019, Nature & Découvertes explained to mind Retail the three scale up projects for a marketplace operated by Mirakl. These are omnicanality between 3P and stores, he launch of an experiential offering and finally the launch of retail media from 2024. Margot Pouliquen, the company's Marketplace Manager, and Joseph Ascione, Mirakl's Director of Customer Success, present the strategic priorities and key figures for this business, which is celebrating a 10th anniversary this year.
Christopher Hermelin, Nicolas Group: “Advertisers are not investing in the Olympics” Nicolas Group, a wine cellar retailer with a strong store base in Paris, shared the customer engagement strategy for the Olympics with mind Retail. With 15 million tourists expected to visit Paris, and 75% French-speaking, the retailer opted for a 100% digital contextual targeting system with Paylead, Locala and Google. Christopher Hermelin, the CMO, explains how.
Julie Hamadouche Bottino, Ba&sh: “On each garment, a label details the CO2 generated, energy consumed and freshwater pollution” Supported by Fairly Made in terms of traceability and involved in a relocation program, Ba&sh has been publishing a voluntary CSR report for 3 years and has just been certified B-Corp. Since January, labels display environmental impact QR codes on products. This is transforming a customer experience, both in store and online. Julie Hamadouche Bottino, Sustainability Manager, revealed the numbers.
Amanda Medina, Etam: “We now have real expertise on Instagram” With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social Media, PR & Brand Content at Etam, reveals the specific approaches on the various platforms of the brand, which sponsors around 20% of its publications.
Bijou Kurien, Retailers Association of India: “Investors’ focus has shifted from sales growth to profitability” Asia After 6 years as head of L-Catterton Asia, an investment fund supported by LVMH in Asia, Bijou Kurien is the Chairman of the Retailers Association of India, and a member of the Board of several Indian companies such as Brigade Enterprises (property), Timex Group (watches) and Suguna Foods (food). At the World Retail Congress in Paris, he shared with mind Retail his vision of the VC landscape in India.
Philippe Muhr, Intersport: “GenAI at the start of the chatbot funnel, helps us better assess consumer’s needs and boosts conversion” At the 1-to-1 show in Monaco, Philippe Muhr, E-Commerce Director at Intersport, spoke exclusively to mind Retail about his transformation roadmap, and the results of the integration of GenAI into customer relations in partnership with Iadvize. The next step is to integrate AI into vendor’s tools.
Jérémie Levy, Converteo: “Generative AI prices are not easy to read or to budget for: we’re dealing with probabilism” Converteo, whose almost 50% of revenue comes from the retail, beauty and luxury sectors, supports retailers in collecting, modelling, measuring and activating data. Jérémie Levy, Managing Director, and Charles Letaillieur, AI Lead and Senior Manager, explain the cost model and budget issues associated with generative AI, and the current trend.
Christel Delberghe, DG Eurocommerce: “With CSRD and sustainability due digilence, we are moving towards discriminatory regimes that disadvantages those who do things well” Christel Delberghe, Managing Director of Eurocommerce, considers regulatory changes in the retail sector in 2024. These include Egalim 3 law and eco-score in fashion in France, but also at a European level, the CSRD, sustainability due digilence and regulation on payment times.
payment Laurent Blanchard, Ingenico: “75% of CO2 emissions come from the use and life cycle of our terminals” Laurent Blanchard, who took over Ingenico in Spring 2023 after a spell at Cegid, is driving the acceptance solutions specialist's new strategy. His roadmap gives pride of place to innovation and partnerships. mind Fintech met him in Madrid at Paytech 2024.
Constance Fouquet, Maisons du Monde: “The bigger calls for tender are, the more we believe that B2B should become a dedicated business” With nearly €100 million in B2B revenue expected this year and a dedicated team of 50 people, the home furnishings retailer is making B2B a priority. Constance Fouquet, Executive Director of Digital, talks to mind Retail about the 2024 action plan, which includes an array of new payment and services options to serve professional clients.
