Chatbot: Bricorama enters generative AI via the painting category

With its new chatbot, Bricorama is opting for a pragmatic approach to painting projects. Based on two different versions of Chat GPT, it aims to enhance the average painting basket, in particular through the sale of complementary products.

Through Sophie Baqué. Published on 04 December 2023 à 18h02 - Update on 05 December 2023 à 9h46


On November 28, the Bricorama D.I.Y. retailer, launched Paint, an AI-powered conversational agent, on its website to help customers with painting projects. As Large Langage Models, Bricorama is using OpenAI’s GPT-3.5 and 4 powered by Microsoft Azure. Paint was co-designed in 4 months by Accenture teams (via the Accenture Song technology agency),…