[confidential] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI?

As part of the 1to1Monaco event, Romain Roulleau, Marketing, Digital and Customer Director at Castorama, spoke to mind Retail about the results of the Hello Casto chatbot. He also detailed obstacles to adoption by Internet users.

Through Sophie Baqué. Published on 18 March 2024 à 10h19 - Update on 18 March 2024 à 15h00

Launched in November 2023 for one product category, then for the entire range in February 2024, Castorama‘s AI-powered chatbot  recorded a usage rate that has been described as “good but not colossal“. The tool records 5,000 to 10,000 conversations per month.…