[confidential] OBI chooses VTEX to better equip franchisees in e-commerce

Mind Retail learned that Obi has changed OMS and e-commerce platform partner. This should enable Germany's second largest DIY retailer, which is conducting a shift towards franchising, to strengthen omnichannel performance and to launch a marketplace in the near future.

Through Sophie Baqué. Published on 27 May 2024 à 15h15 - Update on 29 May 2024 à 16h19

Considered a competitor for many years, e-commerce is still lagging behind in franchise networks. Such is the case of D.I.Y. OBI (sales 2023 of €9.4 billion in 10 countries via 40,000 employees), chaired by Sebastian Gundel,…