Accueil » Data » [E-commerce Barometer 2024] In fashion and home-electrical goods, e-commerce stabilises at 40% in mature countries [E-commerce Barometer 2024] In fashion and home-electrical goods, e-commerce stabilises at 40% in mature countries In 2023, e-commerce returned to growth in Germany, U.K., Switzerland and Italy but not in France. According to the 4th edition of our international barometer, based on data from 6 national federations, Germany dominates e-commerce in 3 categories: fashion, home electrical products and furniture. In the grocery sector, European e-commerce is dominated by France, with a market share of just under 12%. Through Morgane Monteiro, Rudy Degardin, Aymeric Marolleau, Sophie Baqué. Published on 30 September 2024 à 16h07 - Update on 03 October 2024 à 17h52 Resources 4 key points After a sharp fall of 5.7% in 2022, e-commerce sales in Western Europe rose by 2.6% in 2023, to €358.8 billion. In the U.K., e-commerce accounted for 27% of retail sales last year. While the Netherlands is tending towards this level, France and Germany are between 10% and 13%. In the fashion and home electrical categories, e-commerce has been stabilising at 40% of retail sales, in the most mature countries. This is the case in Germany and in the Netherlands. Bucking physical retail, online fashion grew by double digits in the U.K. and in France last year, and remained steady in Germany. In Europe, after falling by 5.7% in 2022, 2023 was a year of recovery for e-commerce in most European markets. Our analysis covers France, Germany, the U.K., the Netherlands, Switzerland and Italy. Considering online sales of products only (excluding services), e-commerce rose from €349.8 billion in 2022 to €358.8 billion in 2023. That’s an increase of 2.6% year-on-year. However, this level remains lower than 2021, when online sales topped € 370 billion. As with the previous edition of our barometer, mind Retail relied on the e-commerce federations of 6 Western European countries (ONS, Fevad, HDE, Federation Du Commerce et de la Distribution, Thuiswinkel, Osservatorio, Netcomm and Istituto Nazionale Di Statistica). However, the CNMC did not respond to data requests, so Spain is not included in our 2024 edition. E-commerce has increased everywhere, except in France and the Netherlands This 2.6% growth in e-commerce in 2023 is linked more to inflation than to an increase in volumes,… Morgane Monteiro, Rudy Degardin, Aymeric Marolleau, Sophie Baqué À lire Pierre Chassigneux, b.connect: ‘Around 20% of e-commerce baskets are abandoned due to authentication issues’
