Electric charging points: who are the most advanced French retailers?

As a new business unit for retailers, the roll-out of electric charging points is accelerating in Europe and the U.S.A. Whilst some players see them as a legal obligation, others such as Lidl and Carrefour are investing to capture new customers and turn customer waiting time into additional revenue. We consider current strategies.

Through Sophie Baqué. Published on 17 July 2023 à 19h24 - Update on 19 July 2023 à 10h05

In Europe and across the Atlantic, the electric vehicle market is reaching new heights in terms of size. In the E.U., 259,450 electric vehicles were registered in the third quarter of 2022, an increase of 22% in one year.

In the U.K., according to the Society of Motor Manufacturers and Traders, at the end of February 2023, there were 693,307 electric cars. That’s 610% more than in 2019.

France will have 1.1 million electric and hybrid vehicles by the end of 2022, with almost 347,000 new electric and hybrid vehicles registered in one year. This represents an increase of 26% compared with 2021. At the end of June 2023, France had 100,000 charging points, 40,000 of which were in retail outlets. According to Bump’s May 2023 survey, 56% of French electric vehicle users are already using the recharging infrastructure installed in supermarket and shopping centre car parks.

On the regulatory front, electric vehicle charging points have been developed in France following the Orientation des Mobilités (LOM) law of December 2019. This law, which aims to make green mobility accessible to all, requires car park owners to install charging points for 5% of parking spaces. “For retailers, the LOM law has given them a foot in the door, but in practice it is not restrictive because there are no penalties attached at the moment”, explains Quentin Derumaux, partner at Julhiet Sterwen. Some players say that it is too far in advance of actual power consumption. According to our sources, the LOM law will soon be adjusted according to the power of the charging points.…