David Eichholtzer, Wam Agency: “With Google’s new SGE, the visibility game is getting tougher”

For 25 years, Google’s search experience hasn’t really changed, but now it’s undergoing a major transformation. Is Google losing market share to Microsoft Bing?

For some years, Google has been promoting a move towards so-called “long tail” queries (less in demand but more precise), that are more informational. However, until now, the tool hasn’t been able to offer satisfactory results for precise queries in a “spoken” tone. This is the type of query used by Generation Z. To offer a satisfactory response, the SGE is capable of gathering all precise information on a subject, scattered in several places which include information on websites, social networks, forums or press. For the moment, the SGE is being sold by Google more as a complement to traffic, which it couldn’t see because it couldn’t cover all the prisms.…