Essentials

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  Essential

  How retail professionals are adopting generative AI

  mind Retail interviewed an array of retailers and retail-tech players about their vision and initiatives around generative AI: Cyril Grira (Google), Franck Negro (Yext), Jean-François Gomez (ex-Microsoft), Marie Dardayrol (Undiz), David Eichholtzer (Wam), Benjamin Benichou (Drop), Jean-Paul Michon-Paoli (L’Oréal), Karine Abbou (Content Marketing Academy) and the Lawyer Alain Bensoussan. They all see these new tools...

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  Essential

  CRM: The new levers of customer loyalty

  Purchasing power, consumer volatility, rising digital acquisition costs… At a time when retail is being shaken by a host of challenges, loyalty is once again becoming an essential lever for driving in-store traffic and conversion. What are the best practices for working a customer base effectively, or re-activating dormant spenders? How can we ensure that...

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  Cashback: a successful sales option to relieve pressure on spending

  Well-established in English-speaking countries, cashback attracted French consumers in 2022. Driven by inflation and households budget constraints, this option is a marketing lever, allowing consumers to regain purchasing power and retailers to build loyalty and win new customers. The key figures and prospects of this market are analysed by the team at mind Retail. The...

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  A year of crisis: Retailers’ initiatives to cope with the purchasing power drop

  A year after war in Ukraine, grocery retailers are facing a generalised range of cost inflation for energy and also products. What strategies must be adopted to face this unprecedented crisis of purchasing power, which is likely to last? Between price freezes, adaptation of sales offers and loyalty programs oriented towards purchasing power, what are...

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  Guarantees and insurance: new drivers of conversion and customer satisfaction

  5-year warranty on household appliances or telephony, on optical and audio prostheses, “buy back” programmes in fashion, insurance on skis at Decathlon, buyers’ warranty on Vinted. Affinity insurance products and other warranties have become a new complementary and profitable activity for many retailers (on and offline). With the rise of circularity and CSR issues, guarantees...

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  Trends in 2023 for transformation of the retail market

  After 2 years of accelerating e-commerce followed by 2022 as a year of energy and inflation crisis, plus a summer of climate emergency, the context for 2023 is uncertain. Retailers are caught between falling consumption, rising costs and the end of cheap cash. Shareholders must be convinced to continue investing in expensive digital transformation. The...

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  E-retail media: a market in the process of a formal structure

  Booming since the Covid-19 pandemic, the development of advertising on e-commerce sites is accelerating in Europe and worldwide. Players are now organising the supply, demand and tools to make it a source of additional revenue for retailers and a growing advertising lever for advertisers seeking sales. We provide an overview of the new challenges in...

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  Pre-orders, on-demand manufacturing, planning are all innovations in a supply chain

  Eco-responsibility, control of unsold goods and cautious investment are all part of a supply chain as the linchpin of retail. However, as the core of issues includes rising costs, geopolitical tensions and falling consumption, supply must become increasingly flexible. Growing uncertainties, both upstream and downstream, impose an increased need for more efficient transformation for more profitable omnichannel and environmental performance....

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  Essential Free

  Quick commerce and new online players. What is a value proposition and challenges for brands?

  In the highly competitive sector of food delivery, FMCG manufacturers are increasingly interested in the quick commerce market. They are betting that some of them will survive and have entered a “test & learn” mode. This market questions them all the more, as Gorillas, Deliveroo and Uber Eats are now actively developing advertising offers, to...

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