Guarantees and insurance: new drivers of conversion and customer satisfaction

5-year warranty on household appliances or telephony, on optical and audio prostheses, "buy back" programmes in fashion, insurance on skis at Decathlon, buyers' warranty on Vinted. Affinity insurance products and other warranties have become a new complementary and profitable activity for many retailers (on and offline). With the rise of circularity and CSR issues, guarantees are on the rise. These services have become a differentiating element of the offer, with high added value, which nourishes the customer relationship and favours conversion. How far can retailers go into this new territory?
Through Sophie Baqué. Published on 10 February 2023 à 12h01 - Update on 10 February 2023 à 12h01