How GenAI is boosting the efficiency of customer relations and after-sales services Previously neglected in the a digital world, customer relations teams are now being boosted by the potential of GenAI. mind Retail takes a look at the most effective case studies in retail and e-commerce. With Hakim Naili (Boulanger), Fanny Tardif (Ba&sh), Marc Bussinenne (ManoMano), Intersport, Back Market, Clémence Decouvelaere (Platana), Michael Chaouat (Zendesk), Julien Hervouet (iAdvize) and Nicolas Pellissier (Klark). Through Sophie Baqué. Published on 04 October 2024 à 11h29 - Update on 11 October 2024 à 12h24 Synthesis