How retail professionals are adopting generative AI

mind Retail interviewed an array of retailers and retail-tech players about their vision and initiatives around generative AI: Cyril Grira (Google), Franck Negro (Yext), Jean-François Gomez (ex-Microsoft), Marie Dardayrol (Undiz), David Eichholtzer (Wam), Benjamin Benichou (Drop), Jean-Paul Michon-Paoli (L'Oréal), Karine Abbou (Content Marketing Academy) and the Lawyer Alain Bensoussan. They all see these new tools as value-creating opportunities for creativity and operational efficiency. However, they list a number of challenges in terms of intellectual property and HR. As adoption is taking off at firms like Walmart, Amazon or Carrefour, mind Retail analysed the market initiatives.