Web-to-store, drive-to-store: how to generate in-store traffic and build customer loyalty

Fighting for market share with pure-players, shrinking consumer demand, making retail rents profitable... As footfall keeps decreasing in stores, drive-to-store has become an essential lever for capturing and generating traffic. Here's a look at recent initiatives from Carrefour, Ikea, John Lewis, Etam, Aroma-Zone, Kiehl's, Triumph and La Foir'Fouille.
Through Morgane Monteiro, Sophie Baqué. Published on 28 October 2024 à 10h54 - Update on 28 October 2024 à 17h46
Synthesis