Google, Meta: How Leroy Merlin boosts digital acquisition in South Africa

For the past 18 months, Leroy Merlin South Africa has been working with Impulse Analytics, a consultancy specialising in digital acquisition, to boost online presence and online sales. Vincent Chevalier, C.E.O. of Impulse Analytics, talked to mind Retail about their Google and Meta campaigns.

Through Morgane Monteiro. Published on 27 May 2024 à 15h18 - Update on 10 June 2024 à 17h06

With 4 South African stores and a website that generates around 50% of sales, Leroy Merlin turned to Impulse Analytics to boost brand awareness and e-commerce acquisition.…