In New York, Shein’s pop-up at Forever 21 attracted 5,000 visitors in 4 days

In the USA, Shein is rolling out pop-up stores within Forever 21 stores. While the offer is a mix of fashion and home decoration, the group told mind Retail about the 2023 results of the pop-up strategy, both in terms of numbers and footfall.

Through Sophie Baqué. Published on 27 November 2023 à 15h33 - Update on 27 November 2023 à 15h38

Following Shein’s acquisition of a 30% stake in SPARC Group last August, both companies are implementing the logical next step. After opening a pop-up in October in a Forever 21 store in the Ontario Mills mall in Los Angeles (owned by Simon Property),…