[info mind Retail] Christofle relies on CircularX to accelerate second-hand revenue

According to our source, the high-end tableware retailer controlled by the Chalhoub family launched a program in early October 2023 to buy back second-hand products from individuals. Pierre Leurquin, Director of Transformation, explained this shift to scale-up via a profitable model.

Through Sophie Baqué. Published on 23 October 2023 à 19h46 - Update on 13 November 2023 à 18h14

For many brands, mass sourcing of second-hand products is a key challenge to make their second-hand business enter the scale-up phase. This is the case for Christofle, which in early October 2023 launched an open B2C platform for buying back second-hand products. This is a rare initiative in the luxury goods sector, and a first in tableware.

Since May 2022, the brand has been selling a “vintage” collection of restored antique pieces purchased from certified retailers, including antique dealers and second-hand retailers.

It now buys second-hand products directly from individuals, bearing the inventory risk itself. The trade relies on the digital platform Circular X, a subsidiary of Recommerce and partner of Decathlon and Boulanger,…