[Info mind Retail] Pauline Gubert, Babymoov: “Our business of re-conditioned products will grow from 3,000 to 20,000 units in two years”

Home appliances manufacturer Babymoov (food processors, baby monitors) has formalised a partnership with CircularX (a subsidiary of Recommerce Group) in order to expanding the range of second-hand products. In an exclusive interview for mind Retail, Chloé Neyrial, E-Commerce Manager, and Pauline Gubert, Marketing Manager, present the launch of the scheme and its KPIs.

Through Sophie Baqué. Published on 10 November 2023 à 13h02 - Update on 13 November 2023 à 18h13

Babymoov products are already life-guaranteed. Why did you decide to go further in the circular economy ?

Pauline Gubert: Since September 2021, Babymoov had been offering a second-hand service, selling reconditioned products coming from our after-sales service. But, given the current issues of purchasing power and the dynamic of the second-hand market, which is particularly strong in the childcare sector, we sought to scale up a formerly artisanal process. We chose CircularX as our technology partner (also a partner of Decathlon and Christofle, Editor’s note). Their platform manages the flows and processes of B2C second-hand product,…