Macy’s develops post-purchase retail media with Rokt AI

Through Morgane Monteiro. Published on 23 August 2024 à 17h07 - Update on 24 September 2024 à 7h47

After a test phase last autumn, Macy’s Media Network, the Macy’s advertising network created in 2020, signed a partnership with New York-based retail tech Rokt on August 8,…