Accueil » NFT: Bouygues Telecom partners with Cohort to build customer loyalty NFT: Bouygues Telecom partners with Cohort to build customer loyalty For a month, Bouygues Telecom has been using Web3 to build loyalty and commitment among environment-committed customers, in partnership with Cohort and 1,000 associations. mind Retail presents all the details. Through Sophie Baqué. Published on 18 September 2023 à 12h38 - Update on 18 September 2023 à 12h56 Resources “Our “Source” subscription is unique and only sold online. This rewards relevant behavior by our customers,” Jérôme Cornu, Innovation Marketing and Communications Manager, told mind Retail. “The idea is that data/gigabytes not used at the end of the month are transformed into virtual currency,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué fidélisation Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications How retail professionals are adopting generative AI CRM: The new levers of customer loyalty Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications David Eichholtzer, Wam Agency: "With Google's new SGE, the visibility game is getting tougher" Inflation, retail sales, unemployment: 3 macro-economic indicators to understand the health of retail in Europe and the U.S.A.
