Profitez d'une période d'essai gratuitement

NFT: Bouygues Telecom partners with Cohort to build customer loyalty

For a month, Bouygues Telecom has been using Web3 to build loyalty and commitment among environment-committed customers, in partnership with Cohort and 1,000 associations. mind Retail presents all the details.

Through Sophie Baqué. Published on 18 September 2023 à 12h38 - Update on 18 September 2023 à 12h56

“Our “Source” subscription is unique and only sold online. This rewards relevant behavior by our customers,” Jérôme Cornu, Innovation Marketing and Communications Manager, told mind Retail. “The idea is that data/gigabytes not used at the end of the month are transformed into virtual currency,…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters