Accueil » Pierre Chassigneux, b.connect: ‘Around 20% of e-commerce baskets are abandoned due to authentication issues’ Pierre Chassigneux, b.connect: ‘Around 20% of e-commerce baskets are abandoned due to authentication issues’ Recruiting major e-retailers in France, defining the right business model, opening up to other banking partners... The b.connect authentication solution, supported by 5 French banks, is due to be launched by April 2025. C.E.O. Pierre Chassigneux spoke to mind Retail about priorities. Through Sophie Baqué. Published on 23 September 2024 à 9h45 - Update on 23 September 2024 à 13h51 Resources Yesterday you announced the launch of b.connect, involving 5 French banks. How will this solution work on e-commerce sites? Pierre Chassigneux: b.connect was created at the end of July 2024. We were inspired by France Connect, with the aim of bringing secure authentication (login/password) to the private sector, and more specifically to e-commerce. The aim is to offer e-tailers an authentication solution that allows customers to log in easily with just one click and without a password. In practical terms, b.connect will take the form of a login button on e-commerce websites and apps.… Sophie Baqué customer experiencee-commercepayment À lire In Europe, fractional payments are becoming the norm
