Sandrine Préfaut, Locala: “A quarter of retailers have begun to ‘discountise’ their offer”

In an exclusive interview with mind Retail, Locala, a specialist in multi-local solutions ranging from "drive to store" to visibility issues, presents the three key findings of an annual survey of 3,000 consumers in 5 countries (France, UK, Italy, Netherlands and Belgium). Sandrine Préfaut, Locala's Managing Director for Europe, outlines key trends.

Through Sophie Baqué. Published on 03 July 2023 à 11h35 - Update on 03 July 2023 à 14h52

For the first time in 2023, Locala carried the annual Retail Insights barometer on a European scale. How are consumers feeling the impact of the crisis in purchasing power?

Sandrine Préfaut: We have entered an era of price wars, and this can be seen in a number of ways. In concrete terms,…