Shein shakes up the Mexican fashion market

Selling in Mexico since June 2023, Shein has been steadily taking market share from traditional local retailers such as Walmart, Coppel and El Puerto de Liverpool. These are adapting business models to cope with the aggressiveness of the Chinese giant.

Through Morgane Monteiro, Sophie Baqué. Published on 02 April 2024 à 10h14 - Update on 04 April 2024 à 17h47

In Mexico, ultra-fast fashion retailer Shein (turnover of US$45 billion in 2023, net margin of US$2 billion, up by 185% in one year according to the Financial Times) is shaking up local players in the mass-market fashion sector with an atypical model.…