Social Commerce. YouTube launches live shopping in South Korea

Through Bleuenn Fequant. Published on 03 July 2023 à 10h41 - Update on 03 July 2023 à 10h41

After TikTok (1.09 billion users in April 2023) with TikTokShop, it’s now YouTube‘s turn (2.53 billion) to launch a live shopping channel.…