[confidential] Interflora is about to launch an unlimited delivery subscription service in Italy Europe Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship Marketing, presents her roadmap. It includes a roll-out of subscription in Italy, business messaging tests with Whatsapp in Southern Europe and optimisation of e-mailing campaigns with Notify.
In 2022, Chanel recorded 3.75 million views on WeChat In 2022, Chanel was the most active luxury brand on China’s social media. According to a survey by the data analysis platform iPaiban,…
