Troubled Maisons du Monde relies on Google’s AI to keep e-commerce afloat

Maisons du Monde is unveiling a recovery plan, that focused on a new franchising model. Meanwhile, it is taking stock of how to use AI to improve performance, including digital acquisition campaigns and product specification sheets. Constance Fouquet, Executive Director of Digital, IT & B2B, spoke to mind Retail ahead of the 1-to-1 show in Monaco.

Through Morgane Monteiro, Sophie Baqué. Published on 18 March 2024 à 10h03 - Update on 18 March 2024 à 15h12

With sales down by 14% over 2 years, Maisons du Monde (net margin down by 74% to €8.8 million in 2023) presented a savings plan on March 11, 2024. The home furnishings & decoration chain, which at the end of December had 5 stores under affiliation or franchising agreements (i.e.…