Accueil » Zalando: Returns drop by 10% thanks to sizing recommendations Zalando: Returns drop by 10% thanks to sizing recommendations With 30% returns due to incorrect fitting, Zalando is banking on AI to optimise sizing recommendations and enhance an online consumer journey. Through Sophie Baqué. Published on 23 October 2023 à 18h54 - Update on 23 October 2023 à 18h59 Resources Since July 2023, German pure-player Zalando (H1 2023 sales of €4.81 billion down by 0.3%, net margin at 1.3% of sales) has been using AI to make sizing recommendations on the website,… Sophie Baqué AIdigitale-commerceZalando
