France: Schmidt’s HR department at heart of group’s green “strategic shift”

Schmidt Groupe, which specialises in the design of living spaces and was awarded the 'B Corp' label at the end of 2023, put sustainability at the heart of its strategy at the start of the year. The human resources department is working with a new sustainable transformation department to train employees, adapt business lines to a more virtuous model and get franchisees and subcontractors on board.

Through Antoine Piel. Published on 29 August 2024 à 17h07 - Update on 29 August 2024 à 17h07

In early 2024, the Schmidt group announced that it would be focusing its strategy on “positive impact”, with the aim of “creating inspiring living spaces for sustainable living”. In 2023, it achieved sales of €668 million, with annual growth of 5% to 6%, while obtaining the B Corp label. “We realised that we were doing a lot of things very well, but that we had room for improvement in terms of diversity and inclusion and our environmental impact [particularly in terms of sourcing, ed.],” explains Laurence Chrétien, the group’s HR director. In particular, the organisation wants to accelerate its decarbonisation and offer 100% eco-designed products at its two subsidiaries (Schmidt and Cuisinella).…

Antoine Piel

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