Home » HR practices » Professional development » HR practices: French insurer MAIF immerses its whole social structure into digital transformation HR practices: French insurer MAIF immerses its whole social structure into digital transformation Like others in the insurance industry, French insurance company Maif (7,500 employees) is facing a thorough overhaul of its entire business, not least with the arrival of insurtech startups, and as such since 2015 it has positioned digital transformation as a key priority. Established in 1934 this mutual insurance company is however taking on the digital challenge in a way that respects its core values of placing ‘humans at the heart of transformations’. Maif is departing from what can be termed as the ‘classic’ digital transformation approach that prioritizes technology and a more streamlined user experience (the now well-known UX approach), and instead has chosen to firstly fully engage all of its social structure in adopting the digital culture by making e-learning and the establishment of a new in-house Digital Academy the pivot from which change emanates. Through . Published on 18 April 2019 à 14h30 - Update on 18 April 2019 à 14h30 Resources “Our main preoccupation was to bring all of our colleagues progressively into an optimistic interpretation of the digital world so they can appreciate the meaning and scope of its opportunities, instead of it being perceived of as a threat as can quite often be the case. Our clear and simple belief was that in order to fully understand the digital world you have to be able to digitally competent,” recalls Sandra Minault in charge of implementing (September 2015) and overseeing Maif’s Digital Academy. In a conversation with Planet Labor the HR head reviews the keys to Maif’s Digital success. Assimilating the digital way by way of digital.… Need more info ? Contact mind's on-demand study service Which service do you want to contact :WritingCommercial serviceTechnical SupportFirst nameLast nameOrganizationFunctionemail* Object of the messageYour messageNameThis field is for validation purposes and should be left unchanged. Essentials Les dernières publications What type of employment status will platform workers hold? mind RH updates its comparison of several countries’ regulatory responses CSR: support for caregiving employees, a new challenge for companies Analyzes Les dernières publications Paternity leave: data observations from 41 countries EU: during H1 2022 five EU Member States have raised their minimum salary levels
