After Kiabi, Primark prepares to enter India

Primark and Kiabi, two European giants in the low-price fashion sector, are looking to expand into the Indian fashion market. mind Retail takes a look at their respective strategies.

Through Sophie Baqué. Published on 08 March 2024 à 19h37 - Update on 11 March 2024 à 10h44

As fashion consumption is fragile in Europe and recovery is slow in China, retailers are stepping up efforts in the Indian market. On February 21,…