Back Market takes a step into physical retail with Bouygues Telecom

In the U.S.A. and France, Back Market is moving up the value chain and joining forces with Verizon and Bouygues. The marketplace is also due to sell via 15 stores.

Through Sophie Baqué. Published on 23 September 2024 à 11h27 - Update on 23 September 2024 à 13h22

After laying off 13% of the workforce in 2022, Back Market (sales of €320 million in 2023 up by 45%, for a GMV of €2.16 billion) announced on September 19 that it would reach profitability in Europe in 2024. With a new European regulation expected in June 2025 to extend the lifespan of smartphones,…

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