- Cécile Margnac, Snowflake: “Data clean room can add great value to retail promotional efficiency”

Cécile Margnac, Snowflake: “Data clean room can add great value to retail promotional efficiency”

Marketing campaigns, retail media, assortment, promotions... While Snowflake has managed to shake up offerings of traditional CDP suppliers such as Oracle or Teradata, Cécile Margnac, Senior Sales Engineer Manager Retail, FMCG and Luxury goods, analyses the potential of data clean rooms for retail and e-commerce.

Snowflake is a data platform that centralises customer data (CDP) and provides access to clean room creations. Who are your retail and e-commerce customers ?

Cécile Margnac: Historically, our customers are mainly media companies. In retail, we have many public customers on the Customer Data Platform (Neiman Marcus, C&A, Kiloutou, Picnic, Vertbaudet…). On the data clean room side, most customer names are not public , apart from Netflix or Booking.com. We do provide services to grocery retailers, electronics and fashion brands, as well as online retailers, logistics and delivery companies (Deliveroo, Uber Eats). We have FMCG brands that run marketing but don’t distribute products. We now have a growing number of customers in the tourism and hotel industries. This is the reason why, this week, we launched a data cloud dedicated to data from tourism and hotel companies,…

Sophie Baqué