Home » Unibail Rodamco Westfield is increasing disposals, but wants to turn malls into media assets Unibail Rodamco Westfield is increasing disposals, but wants to turn malls into media assets While speeding up debt reduction, the property company sees retail media as a strategic asset. Two years after the creation of a dedicated advertising network called Westfield Rise, due to generate a €75-million margin in 2024, the group launched a tech innovation to measure drive-to-store traffic. Through Sophie Baqué. Published on 10 January 2025 à 15h40 - Update on 24 July 2025 à 10h35 Resources On January 6, 2025, Unibail Rodamco Westfield (71 malls, 9M 2024 sales: €2.84 billion up 2%) announced the sale of a 15% stake in the Paris-based Forum des Halles mall (77,600 sq.m) to CDC Investissement Immobilier (100% subsidiary of Caisse des Dépôt, €10 billion in assets) for €235 million. This completes the €1.5 billion worth of transactions,… Sophie Baqué commercial propertyretail mediaretail property Read more Unibail Rodamco Westfield sells assets in Florida and France In 2022, Unibail Rodamco Westfield operated 4,500 orders in click & collect, in Velizy mall The major retail and e-commerce trends of 2025
