Circana : grocery retailers posted a 3rd year of falling volumes in France

Despite the inflation slowdown, French consumers did not move upmarket in 2024, according to the annual report from Circana institute, which was formed by the merger of IRI and NPD. Over a cumulative 3-year period, FMCG volumes decreased by 8.1%​ in France, all channels combined. 

Through Sophie Baqué. Published on 07 February 2025 à 14h43 - Update on 24 July 2025 à 10h59

According to Circana, volumes of FMCG and fresh ​food products fell again in France in 2024. ​They recorded a year​-on-year decrease of 0.9% all retail channels combined (i.e. online, hypermarkets, supermarkets, convenience stores and discount stores), following a volume drop of -3.1% in 2023 and -4.3% in 2022.…

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