Malls : Simon Property accelerates data monetisation with Humana, URW continues arbitrage

As more Americans visited shopping centres in H1 2025, the sector’s leader Simon Property Group is expanding both data and community engagement with a new partnership with Humana. This gives a new experience for seniors that should translate into additional sources of revenue.

Through Sophie Baqué. Published on 25 August 2025 à 10h49 - Update on 25 August 2025 à 11h09

 

In the USA, Simon Property Group (rental income for the six months to June, 30: US$2.97 billion, up 2.4%) launched an agreement with Humana Walking Club on August, 14. The property company is launching a free walking club for seniors at 21 malls in the USA.…

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