Home » [Puma sale] In an anxious market, how much room for price manoeuvre do Nike, Adidas and JD Sports have? [Puma sale] In an anxious market, how much room for price manoeuvre do Nike, Adidas and JD Sports have? As Kering's holding company sells Puma, mind Retail analysed the latest financial results of the footwear retailers and their commercial and pricing strategies. Here are the key figures to understand the trajectory and room for manoeuvre of Nike, JD Sports, Footlocker and Adidas. Through Sophie Baqué. Published on 08 September 2025 à 17h18 - Update on 08 September 2025 à 21h52 Resources Footwear brands are facing a new and significant crisis as customs duties reduce consumer purchasing power and destabilise asset portfolios. On August 25, Bloomberg reported that the Artemis holding company (owned by the Pinault family) was considering selling 29% of a stake in Puma. This follows a 2% drop in sales in the second quarter of 2025. According to sources, the family contacted potential buyers regarding their stake in Puma,… Sophie Baqué Digital and omnichannelJD SportsNikeRetailer and e-commerce Read more Shein accelerates growth in Europe in H1, despite a major financial penalty in France EU-US customs duties: as luxury goods and beauty products, wines and spirits will be taxed at 15% [Amazon results] Between accelerated growth and massive investment in Q2, Amazon seeks balance [E-commerce Barometer 2025] France, United Kingdom, Germany... traditional markets return to 2021 peak Case study Pyrenex boosts e-commerce conversion rate by 67% thanks to Mollie and Shopify
