Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries

MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international growth. This move comes as parent company Ceconomy, which also holds a 22% stake in Fnac-Darty, is in talks for a possible takeover by Chinese JD.com.

Through Sophie Baqué. Published on 30 September 2025 à 10h10 - Update on 30 September 2025 à 10h37

On September 22, Europe’s largest home electrical retailer MediamarktSaturn (a subsidiary of Ceconomy, with turnover of € 17.6 billion in the 9 months to the end of June 2025, up 5.5% like-for-like at constant exchange rates) announced the launch of offsite retail media with Unlimitail.…

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