Home » Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international growth. This move comes as parent company Ceconomy, which also holds a 22% stake in Fnac-Darty, is in talks for a possible takeover by Chinese JD.com. Through Sophie Baqué. Published on 30 September 2025 à 10h10 - Update on 30 September 2025 à 10h37 Resources On September 22, Europe’s largest home electrical retailer MediamarktSaturn (a subsidiary of Ceconomy, with turnover of € 17.6 billion in the 9 months to the end of June 2025, up 5.5% like-for-like at constant exchange rates) announced the launch of offsite retail media with Unlimitail.… Sophie Baqué Digital in-store and retail mediaMediamarktretail mediaretailer and ecommerceUnlimitail Read more [mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media Valiuz and Infinity Advertising formalise alliance Valiuz signs with Auchan Spain and launches Valiuz Iberia Frédéric Halley, Sonorcap: “We are going to invest in a company focused on CRM and digital loyalty programmes” South Africa: Shoprite rolls out smart trolleys, designed in-house by the tech division After a poor second quarter, Target is reshuffling the deck: new C.E.O., new priorities to get back on track