Gemo begins international expansion with its “family store” concept

Through . Published on 16 January 2019 à 11h26 - Update on 10 May 2019 à 16h26

Faced with a competitive environment against Primark or Amazon, Gemo is remodelling operations. Founded in 1991 by the family group Biotteau, which also owns Eram, the value brand previously sold only in stores on the fringe of towns as more cost effective than large shopping centres.
However, C.E.O. Hubert Aubry and Retail France Director Yvan Soguet, explain a new strategy.

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