Home » According to McKinsey, marketing will be one of the functions most impacted by generative A.I. According to McKinsey, marketing will be one of the functions most impacted by generative A.I. Through Paul Roy. Published on 17 July 2023 à 18h42 - Update on 17 July 2023 à 18h44 Resources Customer relations, business development, software engineering, research and development and marketing are the corporate functions that will be most affected by A.I.… Paul Roy digitalIA
