Adeo measures omnichannel performance of e-retail media campaigns

Omnichannel performance measurement, in-store advertising activation... After launching its Web advertising activity a year ago, Adeo DIY retailer is moving towards an omnichannel model. At the Publicis Commerce Morning on June 4, Frederic Marty-Debat took stock of his retail media's initiatives.

Through Sophie Baqué. Published on 10 June 2024 à 15h53 - Update on 16 July 2024 à 16h01

The Adeo Group (€30.7 billion GMV in 2023) created the Adeo Retail Media advertising network one year ago. It is based on Veasybl‘s technology platform, with Valiuz distributing data on a standalone basis. To date,…

Sophie Baqué