Home » BNPL: Crédit Agricole Consumer Finance acquires Pledg BNPL: Crédit Agricole Consumer Finance acquires Pledg By acquiring Pledg, Crédit Agricole Consumer Finance aims to leverage the technology of a fractional payment specialist to strengthen online and in-store BNPL offerings The start-up, which raised €15 million in 2021, has not, however, enjoyed the same success as players such as Alma or Klarna. Through Sophie Baqué, Aude Fredouelle. Published on 20 February 2024 à 10h33 - Update on 20 February 2024 à 10h39 Resources On February 15, Crédit Agricole Consumer Finance (owner of Sofinco) announced plans to acquire BNPL specialist Pledg. This 100% takeover (without financial details) should enable the integration of “know-how in the exploitation of partner data and maturity for use of various tools (proprietary scoring,… Sophie Baqué, Aude Fredouelle BNPLM&Apayment Read more B2B : Amazon launches a BNPL offer for professional customers with Affirm
