Canada. Lululemon, winner in the health crisis?

Through Sophie Baqué. Published on 21 January 2021 à 16h12 - Update on 25 April 2024 à 13h19

The Canadian brand Lululemon Athletica specialises in yoga outfits (turnover of US$4 billion in 2019, 43% from e-commerce in the last quarter) is defying the gloom of the Covid-19 crisis, and reporting winning numbers. Over lockdown periods, consumers turned to healthier lifestyles,…