China: Auchan withdraws in favour of Alibaba, champion of New Retail

Through . Published on 04 November 2020 à 16h36 - Update on 03 November 2021 à 16h08

Within 10 years, previously unknown retailers are the international giants. Alibaba, Tencent, JD.com and Suning impose their New Retail model, based on technology, accurate logistics, customer information, mobile applications and a totally omnichannel ecosystem, integrating fun and entertainment. …